Fashion Meets Music: Eastern European Summer Festivals With Best Streetstyle
This summer marks the 50th anniversary of Woodstock, an event that has changed cultural landscape. Over thirty musical acts performed for nearly half a million people whose style turned flower power into a major fashion moment. Contemporary music festivals like Coachella or Rock in Rio owe their massive popularity and social relevance (Beychella!) to the post-Woodstock influences. Music festivals have played an important part in cultural diplomacy, particularly in the decades after the Cold War. Sopot Festival in Poland and Golden Orpheus in Bulgaria were two major music events of the socialist era. Throughout the 1970’s and ‘80s musicians behind the Iron Curtain cherished limited opportunities to play with their Western peers while style-hungry festival goers flocked to the Baltic and Black Sea coasts, respectively, for the latest in Eastern European fashion. Among the occasional “western” headliners were Tina Turner, Boy George, Whitney Houston, Elton John and other iconic stars. Nowadays, thousands of people travel to Eastern Europe for a range of music festivals famous in equal measure both for its guest lineups and amazing streetstyle.

The Summer of Love Fashion at Coachella Music Festival

Getty

Here is the list of top destination festivals in Ukraine, Poland, Russia, Hungary, and Croatia for those looking to travel with a purpose: enjoy top musical acts, flaunt and/or observe latest fashion trends, and discover cultures still unaffected by mass tourism.

Streetstyle at Open’er 2018

Roza Smolka

Open’er Festival in Gdynia, Poland

One of the biggest cultural events in Poland takes over the Gdynia-Kosakowo Airport for four days of music and culture. It runs separate dedicated spaces for several genres, including techno. This July the main stage will feature such style icons as Lana del Rey, Travis Scott, Robyn, and the rising Spanish star Rosalia. You can also visit nearby Sopot to see the quiet seaside resort where Eastern European music revolution began. Follow Open’er on Instagram and mark the dates: July 3-6, 2019.

Atlas Weekend in Kyiv, Ukraine

Atlas Weekend in Kiev, Ukraine

Ilya Kolotiy

Last year Atlas Weekend broke regional attendance records with 527k visitors. This year promises to one-up its own status with the help of Black Eyed Peas, Liam Gallagher, Télépopmusik and such vastly different acts as the Russian hipster sensation Monetochka and the Israeli Eurovision diva Netta. Fashion has been a progressive part of Ukraine’s nation branding in recent years, so Atlas-goers are bound to be rocking the most style-forward looks. Among the many reasons to book a trip to Kiev is the chance to experience Ukrainian culture at the beginning of “the Ze Era” following a shockingly successful Presidential run by a stand-up comedian Volodymyr Zelensky earlier this year. From political kitsch to top 40 hits, this just might be the festival destination of the summer! Follow Atlas Weekend on Instagram and mark the dates: July 9-14, 2019.

Ultra Europe in Split, Croatia

Ultra Music Europe Festival in Split, Croatia.

Zvonimir Barisin / CROPIX

Lovers of EDM (electronic dance music) have raved about this stretch of the magnificent Adriatic coastline in the Balkans for years. It’s no surprise! Who is who of the genre power up the DJ booths night after night: David Guetta, Steve Aoki, Armin van Buuren and others. When it comes to the insta-aesthetic of the dance marathon outfits, here fetish gear meets cosplay meets wildest pool party outside of the North American spring break circuit. Follow Ultra Europe on Instagram and mark the dates: July 12-14, 2019.

Afisha Picnic in Moscow, Russia

Afisha Picnic in Moscow, Russia

Courtesy of Afisha Picnic

This fest takes place just outside Moscow city limits in Kolomenskoe, a summer playground of the Russian Tsars. Popularity of hip-hop has been steadily rising in the country. This year Pusha-T will share headliner duties with Basta (Russia’s “Jay-Z” with his own label Gazgolder). The impact of the largest fashion week in Eastern Europe is evident at the exclusive “trends islands” onsite, catering to music loving fashionistas. Follow Afisha Picnic on Instagram and mark the date: August 3, 2019.

Sziget Festival in Budapest, Hungary

Sziget Festival in Budapest, Hungary

Courtesy of Sziget Festival

Production budget of almost $35 million make this week-long fest one of the most massive in Europe. For this edition Foo Fighters, Ed Sheeran and Post Malone headline the Island of Freedom on the Danube. Ukrainian pop idol Ivan Dorn and youtuber Alyona Alyona (she also performs at Atlas Weekend) provide neighborly support and unorthodox meme-worthy streetstyle! Some see Sziget as escapism from toxic domestic politics. Follow Sziget on Instagram and mark the dates: August 7-13, 2019.

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This summer marks the 50th anniversary of Woodstock, an event that has changed cultural landscape. Over thirty musical acts performed for nearly half a million people whose style turned flower power into a major fashion moment. Contemporary music festivals like Coachella or Rock in Rio owe their massive popularity and social relevance (Beychella!) to the post-Woodstock influences. Music festivals have played an important part in cultural diplomacy, particularly in the decades after the Cold War. Sopot Festival in Poland and Golden Orpheus in Bulgaria were two major music events of the socialist era. Throughout the 1970’s and ‘80s musicians behind the Iron Curtain cherished limited opportunities to play with their Western peers while style-hungry festival goers flocked to the Baltic and Black Sea coasts, respectively, for the latest in Eastern European fashion. Among the occasional “western” headliners were Tina Turner, Boy George, Whitney Houston, Elton John and other iconic stars. Nowadays, thousands of people travel to Eastern Europe for a range of music festivals famous in equal measure both for its guest lineups and amazing streetstyle.

The Summer of Love Fashion at Coachella Music Festival

Getty

Here is the list of top destination festivals in Ukraine, Poland, Russia, Hungary, and Croatia for those looking to travel with a purpose: enjoy top musical acts, flaunt and/or observe latest fashion trends, and discover cultures still unaffected by mass tourism.

Streetstyle at Open’er 2018

Roza Smolka

Open’er Festival in Gdynia, Poland

One of the biggest cultural events in Poland takes over the Gdynia-Kosakowo Airport for four days of music and culture. It runs separate dedicated spaces for several genres, including techno. This July the main stage will feature such style icons as Lana del Rey, Travis Scott, Robyn, and the rising Spanish star Rosalia. You can also visit nearby Sopot to see the quiet seaside resort where Eastern European music revolution began. Follow Open’er on Instagram and mark the dates: July 3-6, 2019.

Atlas Weekend in Kyiv, Ukraine

Atlas Weekend in Kiev, Ukraine

Ilya Kolotiy

Last year Atlas Weekend broke regional attendance records with 527k visitors. This year promises to one-up its own status with the help of Black Eyed Peas, Liam Gallagher, Télépopmusik and such vastly different acts as the Russian hipster sensation Monetochka and the Israeli Eurovision diva Netta. Fashion has been a progressive part of Ukraine’s nation branding in recent years, so Atlas-goers are bound to be rocking the most style-forward looks. Among the many reasons to book a trip to Kiev is the chance to experience Ukrainian culture at the beginning of “the Ze Era” following a shockingly successful Presidential run by a stand-up comedian Volodymyr Zelensky earlier this year. From political kitsch to top 40 hits, this just might be the festival destination of the summer! Follow Atlas Weekend on Instagram and mark the dates: July 9-14, 2019.

Ultra Europe in Split, Croatia

Ultra Music Europe Festival in Split, Croatia.

Zvonimir Barisin / CROPIX

Lovers of EDM (electronic dance music) have raved about this stretch of the magnificent Adriatic coastline in the Balkans for years. It’s no surprise! Who is who of the genre power up the DJ booths night after night: David Guetta, Steve Aoki, Armin van Buuren and others. When it comes to the insta-aesthetic of the dance marathon outfits, here fetish gear meets cosplay meets wildest pool party outside of the North American spring break circuit. Follow Ultra Europe on Instagram and mark the dates: July 12-14, 2019.

Afisha Picnic in Moscow, Russia

Afisha Picnic in Moscow, Russia

Courtesy of Afisha Picnic

This fest takes place just outside Moscow city limits in Kolomenskoe, a summer playground of the Russian Tsars. Popularity of hip-hop has been steadily rising in the country. This year Pusha-T will share headliner duties with Basta (Russia’s “Jay-Z” with his own label Gazgolder). The impact of the largest fashion week in Eastern Europe is evident at the exclusive “trends islands” onsite, catering to music loving fashionistas. Follow Afisha Picnic on Instagram and mark the date: August 3, 2019.

Sziget Festival in Budapest, Hungary

Sziget Festival in Budapest, Hungary

Courtesy of Sziget Festival

Production budget of almost $35 million make this week-long fest one of the most massive in Europe. For this edition Foo Fighters, Ed Sheeran and Post Malone headline the Island of Freedom on the Danube. Ukrainian pop idol Ivan Dorn and youtuber Alyona Alyona (she also performs at Atlas Weekend) provide neighborly support and unorthodox meme-worthy streetstyle! Some see Sziget as escapism from toxic domestic politics. Follow Sziget on Instagram and mark the dates: August 7-13, 2019.

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